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powered by	programme          speakers          delegates Simultaneous translation with headphones (Italian – English, English – Italian) PROGRAMME 11 May – arrival 12 May – course Session 9.30 – 11.15 Ruth Lesirge Introduction: the aim of the workshop, the programme and the participants Coffee-break Session 11.30 – 13.00 Susan Osborne, National Campaign Director, Royal National Institute of Deaf Overview on British third sector communication in the last 20 years There are more than 350,000 registered charities in the UK. Most rely on the goodwill and financial support of the public to survive, but relatively few understand the importance of good communications in developing understanding of their cause an gaining income. Even the bigger charities play a ‘follow the leader’ game, shamelessly mimicking the approach adopted by potential sector 'rivals' rather than choosing to blaze a trail uniquely their own. It is only in the last ten years that communications as a function has been truly recognised and given a place on the Board, and either in spite of, or because of this, many organisations struggle to understand and maximise its potent force. Yet there is no denying that those charities that get it right gain income, public support and media attention. Maura Pasquali, OCCS Osservatorio Campagne di Comunicazione Sociale (Observatory of social communication campaigns), University of Turin Overview on Italian third sector communication in the last years Questions&Answers Lunch Session 14.00 – 15.30 Jude Freeman, Director, London Camberwell College of Arts Creativity and Innovation in Devising Third Sector Messages This session will explore the potential for fresh thinking in approaches to creating innovative messages and look at ways of introducing a creative catalyst into an organisation. Jude will outline the role of the student volunteering programme at Camberwell in developing University community partnerships and a growing sense of social responsibility amongst arts students. The presentation will pose some questions on the following themes in order to draw upon our collective ideas and expertise: What is your overriding impression of current third sector messages? Has a genre developed, and if so should we strive for greater heterogeneity? In what ways can ‘the creative’ be more pivotal in the communication process? How can we build on what works best for third sector communication? Questions&Answers Coffee-break Session 16.00 – 18.00 Chair: Ruth Lesirge. Expert Panel: Susan Osborne SWOT analysis of 2 organisations’ communication strategy - Addaction, and the Black Health Agency– with their representatives (2 delegates) and later comments by the expert panel and other delegates Dinner at Villa Leone 13 May – course Session 9.00 – 10.30 Chair: Ruth Lesirge. Expert Panel: Jude Freeman, Carlo Spoldi SWOT analysis of 2 organisations’ communication strategy - CISV International, and Antoniano – with their representatives (2 delegates) and later comments by the expert panel and other delegates Coffee-break Session 11.00 – 13.00 Riccardo Bagnato, head of the communication – VITA web-site Third sector communication: the point of view of the media Since 1994 VITA has developed as a group including a publishing company, a social cooperative and a foundation. It’s the leader in social communication in Italy and in Europe. Since 2000 the website Vita.it has been activated increasing the information opportunities for non profit sector. the website has 3 millions visitors per month, 20’ooo visitors per day and 60’000 subscriptions to the newsletter. riccardo will present two projects of VITA: Club VITA ( exhibition of young artists for the non profit) and Vita Europe, the European newsletter for the sector Fabrizio Cassinelli, journalist, Ansa and founder of MediaCare Third sector communication: the point of view of the media The session will explore the main issues for the sector in Italy, involving all the delegates in a debate. It will also report the experience of MediaCare, an association of Italian journalists which aims to promote the inclusion of the third sector’s stories in the mainstream news. Questions&Answers Lunch Session 14.00 – 15.30 Moira Swinbank, CEO, TimeBank British Best practice in creative communication – a British example of creative communication for the sector An interactive workshop demonstrating how a charity sector organisation, TimeBank, uses creative communication to raise its profile and engage new audiences with the perceived non-glamorous world of volunteering. Chief Executive Moira Swinbank will take delegates on a creative path from campaign conception to execution, using case studies to demonstrate what does and doesn't work on a limited budget. Carlo Spoldi, art director (Satchi&Satchi and Bennetton) former Chair of Greenpeace Italy All successful communication campaigns also have a strong social component, and share with artistic research the same components and aims. In this session differences and communalities of commercial and third sector communications will be explored by all participants. The experience of Greenpeace and the impact of Carlo, coming form the private sector, will be taken as a case study. Campaigning and advocacy are the main activities of Greenpeace! Political communication and branding will be mentioned as examples of total communication. Questions&Answers Coffee-break Session 16.00 – 18.30 Round table discussion. Chair: Stephen Bubb/Filippo Addarii. Expert Panel: Jude Freeman, Susan Osborne, Moira Swinbank, Carlo Spoldi Creating the communication of an organisation: Practical suggestions for the 4 organisations previously selected and general remarks for delegates how to apply the outcomes of the workshop in their own organisations Dinner at Palazzo Stella 20.00 – 24.00 Transport from the Hotel to Palazzo Stella provided Speakers Adelina von Furstenberg, Director, Art for the world Ethics and esthetics: the experience of Art for the world promoting human rights through contemporary art worldwide Today art is not only for the elite but has become part of our ordinary life and is accessible to everybody. Art is a way to communicate. It’s often reduced to a commercial good but it can still develop alternative ways. Art for the world, the organisation created by Adelina in 1995 is an example: contemporary art has become a way to communicate human rights issues. Adelina will give a short presentation of the organisation and the programme Playground & Toys: artists, designers and architects create prototypes of P&T which are selected, built and donate to children in deprived areas in the world. Roberto Santaniello, Director, Representative of European commission in Milan Brief address to delegates 14 May – excursion and departure Excursion Delegates can choose one of two excursions on Sunday the 14th. Option 1 is a guided tour of Bologna, with Piero Bottino (Director of Contemporary Culture, City of Bologna). Starting at the Hotel delle Drapperie at 10 o’clock, the tour will take roughly 2 hours. Option 2 is a visit to the new state of the art Cancer Research Facility. The visit will begin around 10 o’clock and transport will be arranged, and last around 2 hours. The meeting point will be the Hotel delle Drapperie. To find out more about the facility, download ANT Italia's brochure. Delegate Hotel Excursion Stephen Bubb (CEO, acevo) Holiday Inn Express Karen Wright (Chief Executive, Claire House Children’s Hospice) (UK) Drapperie Eric Sandstrom (Head of information, Furuboda Association) (Sweden) Drapperie Walking tour Antti Kangaslahti (Marketing and Project Manager, CISV International) (UK) Drapperie Walking tour Kulbinder Kang (Chief Executive, People First HA) (UK) Drapperie Rosie Brocklehurst (Communication Director, Addaction) (UK) Drapperie Richard Tyrie (co-founder, JGP) (UK) Drapperie Hamish Davidson (CEO, Rockpools) (UK) Drapperie Rachael Whale (CEO, Vanilla) (UK) Drapperie Walking tour Robin Poppe (Chief, Learning & Communication Service of the International Training Centre of the ILO) (Italy) Maximilian Manin (CEO, Diocese of Lincoln) (UK) Drapperie Walking tour William Harrison (Director of communications, Diocese of Lincoln) (UK) Priscilla Nkwenti (CEO, Black Health Agency) (UK) Drapperie Luca Dall’Ara (CEO, CVS Rovigo) (Italy) Holiday Inn City Raffaella Pannuti (CEO, Fondazione ANT) (Italy) Local Fra Alessandro Caspoli (CEO, Antoniano) (Italy) Local Piero Stefani (CEO, Arc-en-ciel) (Italy) Local Paul Crake (Director, Royal Society of Arts) (UK) Holiday Inn Express Antonio Scarponi (Artist) (Italy – Switzerland) Local Jakob Beijer (Project Manager, Ideell arena) (Sweden) Holiday Inn Express Annamaria Barbiroli (President, Comitato per Palazzo Stella) (Italy) Local Barbara Nerozzi (Director of LUNA – Free University of Arts) (Italy) Local Jude Freeman (Head of Camberwell College of Arts, London) (UK) Holiday Inn Express Adelina von Fürstenberg (Director, Art for the World) Local Ruth Lesirge (former Director of Mental Health foundation and Independent consultant) (UK) Holiday Inn Express Susan Osborne (National Campaign Director of the Royal National Institute of Deaf) (UK) Holiday Inn Express Moira Swinbank (Chief Executive, TimeBank) (UK) Holiday Inn Express Carlo Spoldi (Art Director, Satchi&Satchi and Bennetton, former Chair of Greenpeace) (Italy) Holiday Inn Express Fabrizio Cassinelli (Journalist, Ansa and founder of MediaCare) (Italy) Holiday Inn Express Riccardo Bagnato (Head of website communication, VITA third sector magazine) (Italy) ? Elisa Caltabiano (BancaIntesa) (Italy) ?